The story of Panzani

With its name and the colours of its logo, Panzani evokes Italy and its Mediterranean cuisine. In search of pleasure and gourmet food, Panzani selects the best ingredients to make daily meals a really enjoyable experience with friends and family.

Years
1910
The start of the story

Giovanni Ubaldo Panzani was born in Italy in 1911. He became French in 1929 and was known as Jean Panzani. He began to make fresh homemade pasta in the attic of his parents-in-law and then delivered it by bicycle.

Years
1940s
Getting hands on

After the war, he built his first fresh pasta factory in Parthenay. The return to the free market and the end of the ration cards in 1949 gave Jean Panzani new ambitions...

Years
1950s
The Panzani brand was born!

In 1950, Jean Panzani launched the Panzani Pasta brand: the cellophane packet is born! A mini revolution in the world of pasta: the consumer was now able to see the product before buying it. It was an instant success.

In 1952, Panzani extended his business by offering tomato sauces in tin cans! A simple and tasty idea to accompany your pasta!

Years
1960s
The rise and the success of the brand

Panzani merged with the La Lune company then with Régia Scaramelli and became the no.1 for pasta. The brand quickly took its place in the new world of mass consumption.

To guarantee constant quality for the consumer, Panzani then integrated the Saint Just semolina factory and developed a new business: milling.

Years
1970s
The right words to say it

The Danone group bought the Panzani company in 1973. The famous slogan "des pâtes, oui mais des Panzani! " (Pasta yes, but make sure it's Panzani) appeared and would make its mark on a generation. With the affable character of Don Patillo, Panzani made pasta a food that we were happy to enjoy and savour! For 25 years this character would accompany the Panzani advertising campaigns.

Years
1980-90s
Panzani moves with the times.

Panzani supported the development in lifestyles and created culinary aids with Tomacouli, the first Spagheto sauce in 89 and the Quick Cook dishes in 96.

In 1997, Panzani joined the portfolio of Paribas Affaires Industrielles. The company became the leader in France in terms of pastas and sauces and occupied the 2nd spot in Europe!

Years
2000s
New dimensions!

Panzani supported the development in lifestyles and created culinary aids with Tomacouli, the first Spagheto sauce in 89 and the Quick Cook dishes in 96.

In 1997, Panzani joined the portfolio of Paribas Affaires Industrielles. The company became the leader in France in terms of pastas and sauces and occupied the 2nd spot in Europe!

happiness on a large scale

In 2015, Panzani communicated via shared moments of happiness around a pasta dish. Panzani became the second favourite brand of the French* and beat its historic market share record.

Panzani revolutionised the pasta market with its Fresh Quality Pasta range, dried pasta with the great taste of fresh pasta, with a firm yet tender texture.
The launch of the Panzani Créations range re-galvanised the market of culinary aids, still under-developed in the premium market.
*Toluna 2014 study, appearing in the LSA in January 2015."

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